Snap shot of a super year December 2016
What an incredible year it has been. Here at the Deli, we don’t seem to have stopped to draw breath as we have raced from one challenge to another. There are of course, some fantastic highlights – winning the EDP Food and Drink Award for Best Independent Retailer, was one of them, but really, where do you start?



Here is a snap shot of our year:

January kicked off with the first themed evening – Casserole Cuisine – where head chef Gemma delighted a packed house with bowls of steaming beef stew and dumplings. This was also the month that we began to stock our shelves with the amazingly quaffable and very elegant Pinkster Gin. A new craze had taken hold!

In February, the themed evening was Thai Cuisine, but something far more traditionally British was arriving in the car park. Our beautiful Shepherd Hut became a talking point as it took up position outside the Deli. If the arrival of the Shepherd’s hut caused a stir, the appearance of Damien Lewis ‘popping in’ for a coffee caused a sensation.

February was also the month of the Deli rebrand as new signage was introduced throughout the store. Back on the spirits shelf, Pinkster was joined by Black Shuck.

In March, Jeanne and Derek set the bar high as they completed the 109km Cape Town Argus Cycle Tour, raising more than £3,000 for charity in the process. From the pictures, Jeanne doesn’t appear to have even broken sweat! The same could not be said of the team back in Thornham – Good Friday was a record-breaking day as the kitchen prepared more meals (360) in one day than it ever had before. Gin of the month? Norfolk Gin.

April was all about British Cuisine as Gemma went mini on everything… except the taste. Mini burger, mini fish and chips, mini Yorkshire pudding… but all eaten with massive enjoyment. And Gemma and the Deli’s growing reputation for great food was growing as Feast Publishing came calling. Gemma and Simon Letzer were interviewed and photographed in preparation for the Deli’s inclusion in Norfolk’s Table: One County, 20 Chefs. Instead of gin, April was all about Saxby’s Cider!

What to say about May? Well Gemma announced there was more than a bun in the oven; our customers were going made for our Sherrington asparagus and strawberries and we were just weeks away from the televised show Four In A Bed.

In June, Belle Le Gallez received her first class honours degree, making Denise the proudest mum in the land. And then it was the five night essential viewing as we all tuned in to watch Janie and Gemma take starring roles in Channel 4’s Four in a Bed. WHICH WE WON!!!!

July saw the opening of No33 Thornham Cottages and we were quickly fully booked. With just hours to go before the first guests arrived, we were still putting the finishing touches to the decor, but it was really worth the effort - two fantastic properties to add to the No33 portfolio. First review: “Absolutely perfect, can’t wait to return.”

We extended our services in August by working with Sowerbys estate agents to decorate two cottages in South Creake. We also learnt we were finalists in the EDP Norfolk Food and Drink Awards for Best Independent Retailer. We also had our busiest day ever on 27 August as people just poured through the doors. As a relaxing break, we entered a team into the local cricket tournament – as we said at the time, “not the best cricketers, but definitely the best looking!” And the August showstopper event was Lauren’s wedding, a truly spectacular occasion.

September was the month that went to the dogs… as we introduced our Lily’s Kitchen range of dog food. And it was also the month that we won the Norfolk Food and Drink Awards Best Independent Retailer. Janie, Denise, Debbie and Gemma went along to represent the Deli and collect the prize – fantastic recognition for the whole team.

We went online in October, ensuring that no matter where in the world customers are, they can still buy their favourite items from their favourite shop. The stock available is extending almost daily, so keep checking the website. It is not just the Deli that received recognition this year. No33 made its way into the Good Hotel Guide 2017, which is a fabulous achievement. Quince and Bullace is the next gin to make its way onto our shelves.

And so the run-up to Christmas begins. November was all about new stock. The shelves were groaning under the weight of Christmas decorations, present ideas and the fabulous new range of cashmere jumpers. Stars in your eyes? You bet! And as a Christmas bonus, Ava Lily was born on 14th November - congratulations Gemma and Paul.

With just a few days to go until Christmas arrives, it is time to thank all our loyal and lovely customers and wish you all the most fabulous Christmas and a happy and healthy New Year.